WRITER for sales
Turn every rep into your top performer
Commercial teams trust WRITER to accelerate prospect research, personalize outreach at scale, and reduce friction in sales cycles.
World-class enterprises trust WRITER
“Commercial teams move faster when account research, meeting prep, and compliant content creation are grounded in shared systems instead of scattered manual work.”
ai AGENTS
Accelerate revenue at every stage of the sales cycle
Automate account research, generate compliant content at scale, and deliver data-driven enablement—from prospecting through renewal.
Account research & intelligence
Eliminate manual research, automate meeting prep, and maximize revenue across your book of business.
Automated account research
Generate 360° account profiles in minutes by aggregating data across CRM, Gong, Slack, web search, and third-party sources like FactSet and PitchBook.
Meeting prep and follow up
Free reps from admin work by automatically generating pre-meeting briefs and post-call summaries and posting directly to Slack or Teams.
Deal health monitoring and risk alerts
Spot deal risk early by detecting changes in deal velocity and buyer sentiment across CRM, Slack or Teams, and sales calls, then automatically generating sales plays.
Automated QBR creation and account summaries
Make every QBR count, generating on-brand executive-ready presentations, grounded in account insights from CRM, account plans, and meeting conversations.
Personalized sales content
Drive higher engagement by enabling field teams to personalize on-brand and compliant content.
Client research and briefings
Keep field teams prepared with personalized daily client briefs and market analysis from secure web research or third party sources.
Personalized prospecting toolkits
Increase relevance and customer engagement with personalized engagement kits (microsites, emails, social copy) that pulls CRM, meeting conversations, and external web research.
Buyer messaging validation
Increase message effectiveness by testing and iterating with synthetic buyer personas before deploying to prospects.
Compliant, client-ready deliverables at scale
Eliminate compliance bottlenecks by generating polished documents, presentations, and dashboards with automatic brand, legal, and regulatory compliance.
Personalized campaigns at scale
Drive conversion with campaigns across every micro-segment.
Campaign research and planning
Analyze audience and performance data from your data warehouse to generate strategic briefs, channel tactics, and persona-specific creative concepts.
Multi-channel personalized content creation
Generate persona-based emails, SMS variants, push notifications, and lifecycle messaging automatically
Synthetic audience testing at speed
Test messaging, predict sentiment and resonance, and score variants—all before spending on media.
Automated compliance reviews
Build in brand, legal, and regulatory compliance, instead of waiting on post-production reviews.
WHY WRITER
Why sales teams use WRITER
Accelerate growth by scaling top reps
Encode your best sales practices into WRITER and delegate account research, meeting prep, and content generation so every rep performs at top-tier productivity.
On-brand and compliant, by default
Apply your brand standards, approved knowledge, and compliance requirements automatically to every email, presentation, and proposal.
Seamlessly integrated with your tech stack
WRITER works natively with your CRM and collaboration tools, delivering outputs directly where reps work without switching tools.
Dive into our platform
A platform IT teams will love
WRITER delivers the productivity gains and revenue outcomes sales leaders need, with the security, governance, and controls IT requires.
Read about security
RESOURCES
Explore resources for sales teams
Forrester TEI Study: 333% ROI in 12 months
See how enterprises achieve returns with WRITER, featuring customer results and independent economic impact analysis.
How Commvault deployed sales enablement agents
See how Commvault enabled self-serve enablement for its sales teams.
The six pillars of The Agentic Compact
Get the definitive framework for deploying safe, responsible, human-agent collaboration.
From dashboards to action
IBM’s Group VP of Data, BI, and AI Strategy shares frameworks that separate successful AI deployments from expensive experiments.